If you’ve ever wondered what kind of products can turn your small importation business into a money machine, you’re not alone.
In mini importation, the product you choose determines whether you’ll make steady profits or get stuck with unsold goods.
But here’s the good news — some products move like wildfire in Nigeria. They sell fast, are easy to market, and give you huge profit margins (sometimes 100%–300%).
In this article, I’ll reveal 10 top-selling products you can import and make serious money from in 2025 — even if you’re starting small.
1. Smartwatches and Fitness Bands
Tech accessories are hot in Nigeria right now. Everyone wants to look stylish and track their fitness.
Smartwatches are one of the fastest-moving products in the mini importation market.
You can buy a quality smartwatch on 1688.com for about ₦3,000–₦4,000 and sell it locally for ₦10,000–₦15,000.
They’re small, lightweight (so shipping is cheap), and attract both men and women.
Pro Tip: Focus on models with features like heart rate monitor, Bluetooth connectivity, and long battery life — they sell better.
2. Bluetooth Earbuds and Headsets
Music is part of our daily life in Nigeria — and that’s why Bluetooth earbuds never stop selling.
Whether it’s students, workers, or drivers, people are always looking for affordable, wireless options.
You can import them for ₦2,000–₦3,000 per piece and sell for ₦8,000–₦12,000 depending on the brand and packaging.
Pro Tip: Rebrand your packaging and shoot short demo videos for Facebook ads. Videos convert faster than product photos.
3. Ladies’ Handbags and Purses
Ladies never joke with fashion — and handbags are a favorite.
They buy new ones for work, weddings, church, and even casual outings. The demand is endless.
You can import stylish handbags for ₦3,500–₦5,000 and sell them between ₦12,000–₦18,000 depending on quality.
Pro Tip: Mix trendy designs with classic ones. Younger ladies love fashion-forward designs, while working-class women prefer simple elegance.
4. Hair Wigs and Extensions
If you’re looking for a business that never goes out of season, look no further than wigs and extensions.
Nigerian women love good hair — period.
You can buy wigs in bulk from suppliers in China or Turkey for ₦7,000–₦12,000 and resell for ₦25,000–₦50,000 easily.
If you market well on Instagram and TikTok, you can sell out within a week.
Pro Tip: Start with synthetic wigs or short bob styles — they’re cheaper and sell faster to students and young professionals.
5. Perfume Oils and Fragrances
Perfume oil is one of the easiest and cleanest businesses in mini importation.
They’re lightweight, non-perishable, and have incredible profit margins (sometimes over 200%).
You can buy 1 liter of perfume oil for about ₦12,000–₦15,000, bottle it into small 10ml or 30ml containers, and make over ₦60,000–₦80,000 in sales.
Pro Tip: Repackage with branded bottles, labels, and gift boxes — it adds perceived value and attracts repeat customers.
6. Phone Accessories (Chargers, Power Banks, Cables)
Nigeria’s power situation is… well, let’s just say “challenging.”
That’s why power banks, chargers, and cords sell like crazy.
Every smartphone owner needs them — often more than once.
You can import a quality charger for ₦1,500, sell it for ₦5,000, and power banks can fetch up to ₦15,000.
Pro Tip: Focus on reliable brands or unique designs (e.g., fast-charging, 3-in-1 cables). Nigerians love durability.
7. Kids’ Wear and Baby Accessories
Parents spend money easily when it comes to their kids.
From baby shoes and clothes to feeding bottles and toys — these items have emotional demand.
You can buy in bulk for ₦3,000–₦5,000 and resell for double or triple the price locally.
Pro Tip: Baby products sell faster when presented in sets (e.g., “3-in-1 Baby Care Combo”) instead of single pieces.
8. Home and Kitchen Gadgets
Small kitchen appliances and tools are another goldmine.
Think of things like:
-
Portable blenders
-
Vegetable slicers
-
Rechargeable lamps
-
Electric kettles
-
Non-stick pots
These items make life easier, and people love anything that saves time and energy.
Pro Tip: Make short “how it works” videos and post them on Facebook and Instagram — that’s how you convert viewers into instant buyers.
9. Men’s Fashion Accessories
Men may not buy as often as women, but when they do, they pay good money for quality.
Products like wristwatches, leather belts, cufflinks, sunglasses, and sneakers sell fast — especially around festive seasons.
You can import for ₦3,000–₦6,000 and resell for ₦12,000–₦20,000 depending on the branding.
Pro Tip: Market to working professionals — focus on “premium” style, not cheap-looking fashion.
10. Skincare and Beauty Products
Beauty is big business — and it’s only getting bigger.
From facial cleansers to body scrubs, Nigerians love effective, well-packaged skincare products.
You can import organic skincare sets or beauty tools for ₦5,000–₦10,000, and resell them for ₦15,000–₦30,000 easily.
Pro Tip: Focus on products with clear before-and-after benefits — people buy what promises transformation.
How to Choose the Right Product for You
Don’t try to sell everything at once. Pick one product category and master it before expanding.
Ask yourself:
-
Can people afford this easily?
-
Is it something people will buy again and again?
-
Can I ship it cheaply and safely?
-
Can I create viral videos or ads around it?
If the answer to all is “Yes,” then you’ve found your winner.
Where to Buy These Products
Here are the best and safest websites for mini importation in 2025:
-
1688.com – Cheapest wholesale site (requires Chinese agent)
-
Alibaba.com – Trusted for bulk buying
-
AliExpress.com – For small quantity orders
-
CJ Dropshipping – For direct-to-customer shipping
-
Turkey Suppliers – For premium fashion items
Pro Tip: Always check reviews and supplier ratings before placing any order.
Final Thoughts
The truth is, mini importation isn’t about luck — it’s about strategy.
When you choose the right products, you make profit fast. When you choose wrongly, you tie down your money.
So take your time, start small, and focus on items that Nigerians are already buying daily.
Because in importation, “the money is not in the number of products you import, but in how fast they sell.”